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How to Write a Good English Press Release
Dear Client,

Press releases can serve a myriad of purposes, whether for obligatory financial disclosures, personnel change announcements or the unveiling of a brand new product. Yet writing the press release that perfectly presents your message can be a challenge, and all the more so for local companies seeking to reach an international audience.

PR Newswire is thus pleased to provide a FREE webinar that will help you to:
  • Understand the basic structure a press release should follow
  • Choose the information to include that will best catch the eyes of readers and journalists
  • Consider your best options for incorporating multimedia elements into your release for better results
  • Meet acceptability standards for PR Newswire distribution
  • Use appropriate SEO terms to help, not hinder, your release
Time:
14:00-15:00 BJT, Oct. 15
Language:
English
Suggested Attendees:

Anyone who writes English releases or those unfamiliar with the fundamentals of writing press releases for international audiences
Subject: How to Write a Good English Press Release
Speaker: Caroline KillmerCaroline Killmer
Senior Editor, PR Newswire

Caroline holds a bachelor's degree from the University of Missouri School of Journalism. She moved to Beijing in 2005, where she has worked in marketing and media for both local and international corporations and publications. She joined PR Newswire in 2012.

* Due to the line capacity, this live conference is available for 120 online customers. Please don't worry if you fail to connect, as we will record the whole seminar and follow up with a video link after the training for your easy viewing.

Web login:

Register Now >

Please click the red button to join our webinar.
Call to Join:
  1. Mainland China, please dial:400 874 5566
    Other areas, please dial:
    +86 10 5759 2800
  2.  If requested, enter your meeting number: *90730028* (Press the star key before and after the number)
* It is highly recommended you dial into the teleconference while logging online.
尊敬的客户,

无论上市公司财务数据披露,企业高层人事变更,或是新产品/新服务的推出,都可通过新闻稿发布进行信息传播。然而,写出一篇优质新闻稿并不容易,尤其对于那些把信息发往海外的本土企业更是个挑战。为了帮助企业对海外发布新闻稿有更深入的了解,美通社将于北京时间10月15日下午举办一场关于英文新闻稿写作的免费网络在线研讨会。

此次研讨会要点:
  • 介绍新闻稿基本架构
  • 选取最佳新闻点吸引媒体和读者关注
  • 合理使用多媒体元素,提升新闻稿发布效果
  • 解释美通社新闻稿发布的接收准则
  • 建议SEO规则的合理运用,以利于新闻稿被搜出
时间: 北京时间10月15日 14:00-15:00
语言:
英文
参与人群: 英文稿件撰稿人
主题: 如何撰写英文新闻稿
主讲人:

Caroline KillmerCaroline Killmer
美通社高级编辑

美国密苏里大学新闻学学士,精通中英双语。2005年来到北京,曾服务于中国本土和境外企业及出版物,负责市场营销和媒体传播领域的工作,并于2012年加入美通社。

* 由于电话会议线路名额有限,只限前120名打入电话的客户。如您没能及时拨入电话也不必遗憾,我们的在线培训会进行现场录制,并于会后将培训视频链接发送给您,您可以随时观看。
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    其他地区请拨打:
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  2. 按提示输入会议号码: *90730028* (会议号码前后必须按 * 号键)
* 请您在通过网络观看会议直播的同时,拨通电话以收听培训内容。
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