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美通社“中国品牌海外传播”系列论坛旨在创造一个交流的平台，让对中国企业“走出去”感兴趣和有经验、有见解的业界人士畅所欲言、献计献策、分享干货，成为有志于向海外进行媒体传播、品牌推广和营销的企业的学习平台，藉此推动企业“走出去”的实践。本系列论坛在北京、上海、深圳、杭州、成都、厦门等城市以研讨会、沙龙、圆桌会等形式展开。9月10日周二美通社将在深圳举办新一期圆桌会。主题为“欧洲媒体传播的趋势与最佳实践”。
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| 活动时间 |
2013年9月10日 周二 13:30-15:30 |
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| 活动议程 |
13:30-14:00 签到
14:00-15:00 演讲
15:00-15:30 问答与社交
（注：因可能需要对个别内容进行口译，所以活动时间可能延长） |
| 活动地点 |
深圳市罗湖区深南东路5002号地王商业中心62楼APC俱乐部 |
| 谁应该来参加 |
对拓展欧洲市场、利用欧洲媒体进行海外传播/营销感兴趣的人士 |
| 您将了解 |
- 欧洲的“媒体消费”状况与媒体传播新趋势
- 向欧洲市场进行新闻稿发布的最佳实践与注意事项
- 中国企业在进行欧洲媒体传播方面的案例分享
- 美通社欧洲发布概览
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| 语言 |
英语 |
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Tom Clarke
美通社欧洲 客户服务部经理
任职美通社12年，承担过编辑部与客服部的多种工作。他负责美通社欧洲各办事处的客户/销售培训及拓展工作，并与美通社在荷兰的合资公司以及德国、奥地利 和瑞士
地区的合作新闻机构有着紧密的工作联系。
他还负责拓展美通社与母公司UBM的旗下公司之间的合作，同时为UBM的国际传播提供深入的产品培训和策略支持。 |
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Mitchell Rhodes
美通社欧洲 销售部经理
Mitch在美通社欧洲任职的5年里，担任了销售团队的各种职责。近两年Mitch负责管理美通社英国的新业务团队，服务于新客户并确保高效准确地满足客户的传播需求。
Mitch与美通社在公关公司方面的合作伙伴保持密切联系，为客户及公关公司提供建议以及更为复杂的公关活动策略咨询。Mitch接触到了不同规模及类型的企业客户，帮助这些客户在欧洲或其他地区进行企业传播与品牌推广。
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| 如有任何疑问，请致电：Wendy: 86 755 82037494，或发邮件至 marketing@prnasia.com |
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| PR Newswire Forum on Chinese Brands Going Global provides a unique discussion platform for business communicators who are interested in Chinese companies going global to gather and discuss strategies and skills on topics related to overseas media communication, branding and marketing. Speakers will share knowledge and case studies, and attendees will meet like-minded peers.
At our coming roundtable on Sep 10 in Shenzhen, our speakers will share with you their thoughts and insights on the following topic:
Media Communication in Europe: Trends and Best Practices |
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| Time and Date |
13:30-15:30, Tuesday Sep 10, 2013 |
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| Schedule |
13:30-14:00 Sign-in
14:00-15:00 Presentation
15:00-15:30 Q&A and social
（Note: it might take longer than planned as we might need on site interpretation.） |
| Venue |
APC Club, Diwang Business Center, No.5002 Shennan Dong Road, Luohu District, Shenzhen, Guangdong, China |
| Who should attend |
Marketers and business communicators who are interested in international branding and marketing |
| Your will learn |
- Media consumption and new trends in Europe
- Case study on Chinese company branding through European media communication
- Best practices and tips for distributing your news to European market
- PR Newswire’s distribution network in Europe
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| Language |
English |
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Tom Clarke
Client Service Manager, PR Newswire Europe
Tom has worked for PR Newswire for over twelve years across all our Editorial and Client Services functions.
For the last seven years he has managed external relationships with our news agency and translation suppliers. He is the main training and development resource for our satellite sales offices in the region, and also works closely with our Joint Venture colleagues ANP Perssupport in the Netherlands and strategic partners news aktuell in the DACH region.
More recently, Tom has been responsible for driving greater collaboration with our United Business Media sister companies, providing in-depth product training and strategic assistance for their international communication campaigns. |
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Mitchell Rhodes
Sales Team Manager , PR Newswire Europe
Mitch has worked at PR Newswire for over 5 years filling various roles across the sales team. During the last two years Mitch has been responsible for managing the UK Newswire New Business team, with a key role in overseeing all new business accounts and ensuring each account is handled correctly and efficiently. Prior to that Mitch handled a lot PR Newswire’s key PR agencies and corporate companies directly, aiding them in general PR enquires and larger more complicated PR campaigns. Throughout his time at PR Newswire Mitch has had great exposure to all types and sizes of companies looking to communicate their message and build their brand awareness within Europe and further afield. |
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| Should you have any questions, please call Wendy: 86 755 82037494, or send email to marketing@prnasia.com |
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